Pakistan will take the field in a special pink-themed kit during the first T20I against South Africa on October 28 at the Rawalpindi Cricket Stadium, as part of the Pakistan Cricket Board’s campaign to support breast cancer awareness.
The initiative has been launched in collaboration with Pink Ribbon Pakistan and will be a major feature of the board’s corporate social responsibility programme.
According to the PCB press release, the stadium will be decorated in pink for the series opener to spread awareness about the disease.
“The Rawalpindi Cricket Stadium will turn pink on 28 October when Pakistan take on South Africa in the first T20I of the three-match series,” the PCB said in a statement.
“As part of its corporate social responsibility, the Pakistan Cricket Board is supporting Pink Ribbon Pakistan to create awareness about breast cancer as this initiative is a part of #PINKtober, which is breast cancer awareness month,” the statement added.
Pakistan’s players will wear specially designed pink kits, while the South African squad and match officials will show their support by wearing pink ribbons.
Coaching staff, commentators, and broadcasters will also join the cause with pink ribbons throughout the match.
To further highlight the message, pink-branded stumps will be used, and awareness messages will run throughout the live broadcast.
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Meanwhile, visitors in Lahore will receive free screenings and clinical examinations, arranged through the Pink Ribbon Breast Cancer Trust Hospital.
PCB Chief Operating Officer Sumair Ahmed Syed said the campaign reflects the sport’s role in driving positive change.
“The Pakistan Cricket Board takes immense pride in using the power and reach of cricket to create awareness about causes that affect our society,” he said.
“Through the Pink Ribbon campaign, we aim to highlight the importance of early detection and regular screening for breast cancer, which can save countless lives,” he added.
Pink Ribbon CEO Umar Aftab praised the collaboration, calling it an important step in educating the public.
“We are grateful to the Pakistan Cricket Board for supporting Pink Ribbon through this special cricket match,” he said.
“This collaboration aims to raise national awareness about breast cancer and highlight the importance of early detection,” he added.
“Cricket unites our nation, and today, it’s uniting us for a life-saving cause,” he concluded.
