The International Cricket Council (ICC) launched a fresh and vibrant visual identity for the men’s and women’s Champions Trophy, emphasizing a dynamic, digital-first design that celebrates the essence of cricket in a bold and expressive style.
The branding, which will debut at the men’s Champions Trophy in Pakistan in 2025, features a unique typographic logo and vibrant visuals inspired by cricket’s language and energy.
The promotional video offers viewers a glimpse of Lahore’s historic Delhi Gate and highlights Pakistan’s iconic truck art, reflecting the host nation’s cultural flair.
The newly crafted brand identity combines boldness and tradition, with vivid graphic elements showcasing the Champions Trophy 2025 logo and thematic designs that embody excitement and pride in the sport.
The tournament in Pakistan will mark the first Champions Trophy since 2017, bringing together the world’s top eight men’s ODI teams in a competitive two-week format where every match is crucial.
READ: Champions Trophy 2025: Pakistan seeks backing from participating cricket boards
For the women’s version, the ICC will introduce a T20 Champions Trophy in Sri Lanka in 2026, with the top six teams competing in a high-stakes, fast-paced showdown.
The Champions Trophy will alternate every two years between the men’s and women’s formats, making the iconic white jackets the ultimate prize for winning teams.
On the occasion, ICC Chief Commercial Officer, Anurag Dahiya said: “The return of the men’s ICC Champions Trophy with a brand-new women’s event has provided us with a great opportunity for a refreshed vibrant, and fun visual identity to represent the events over the next few years.
“The two weeks of thrilling competition the event is renowned for is reflected in the bold and loud edge of the brand. The new elements are accompanied by the distinctive white jackets which nod to the history of the Champions Trophy and its unique, global appeal.”
