Spotify hosted its much-anticipated 2025 wrapped celebration in Karachi, bringing together music, self-expression, and high energy to mark a year shaped by personal listening habits and Pakistan’s evolving music culture.
The immersive year-end event welcomed local artists, digital creators, influencers, and members of the media, creating a vibrant space that reflected Spotify’s unapologetic Wrapped theme focused on individuality and owning one’s sound.
Interactive installations across the venue highlighted fan obsessions and listening trends, while neon-lit portrait booths allowed guests to capture raw, unfiltered expressions inspired by their musical identities.
Every element of the event, from sound design to visual aesthetics, reinforced Spotify’s message that 2025 was a year for listeners to embrace their true tastes without compromise.
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Hosted by Ayla Adnan, the evening featured a curated DJ lineup including Mouseeki Machine, ZULU, and Disguise in Hoodie, each delivering distinctive sound mixes that kept the audience engaged.
Several prominent Pakistani artists attended the event, including Afusic, Natasha Humera Ejaz, Shareh, and Umer Anjum, highlighting Spotify’s growing connection with the local music community.
Popular content creators such as Areeka Haq, Reeja Jeelani, Hemayal, and Daniya Kanwal were also present, interacting with fans and contributing to the celebratory atmosphere.
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Adding a unique dimension to the night, Spotify introduced VIP Wrapped Awards, inspired by the in-app Wrapped Party feature that allows users to celebrate listening habits with friends.
The awards recognised members of Spotify’s VIP community for distinctive streaming patterns, reflecting the platform’s emphasis on personalized listening experiences and community engagement.
Among the award recipients were Dino Ali and Osamah Nasir, who were acknowledged for their enthusiastic support and unique engagement with Spotify throughout the year.
Speaking at the event, Talha Hashim, Spotify’s Marketing Manager for Pakistan, described 2025 Wrapped as the platform’s most unfiltered expression of listener behavior to date.
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He revealed that within the first 24 hours of launch, over 200 million users globally engaged with the Wrapped experience, generating more than 500 million shares worldwide.
Spotify said the response highlights the strong emotional connection users have with music and how Wrapped has become a global cultural moment.
Through Wrapped 2025, Spotify reaffirmed its commitment to celebrating Pakistani artists and the fans who continue to support them.
Eligible users can access their personalized 2025 Wrapped exclusively through the Spotify mobile app on iOS and Android by updating to the latest version.
