Reckitt and Pakistan Red Crescent Society Sindh (PRCS) on 1st December have come into an agreement where the organizations have pledged to rebuild approximately 1,000 homes in collaboration for those affected by the devastating floods.

The Memorandum of Understanding (MoU) signed on 1st December, is a pledge under Hoga Saaf Pakistan, a flagship purpose program powered by Dettol that focuses on providing an ideally safe and clean environment for the country; one such way being through the reconstruction of these homes to enable victims a shelter in the wake of winter. 

With 33 million people being displaced, urban flooding caused by severe monsoon rains this year in June have wreaked havoc. Over one-third of the country was under water, livestock had been lost and 2 million acres of land was destroyed.

As winter has arrived, the Reckitt team responded, as they have been since the start of the floods. With the Reckitt global team working closely for years with the PRCS counterpart British Red Cross, the relationship has extended to Pakistan as the commit to a fund of PKR 25 million for the disaster relief from the floods.

Kashan Hasan, CEO, Reckitt Pakistan said, “Our team has prioritized the flood affected victims since the event took place. We initially donated Mortein Coils and Dettol Soap as an emergency response to combat water-borne diseases.

Now we have been able to devise a plan that will last longer as we enable shelter to thousands of people, especially as winter has arrived. PRCS and Reckitt are working towards the same agenda of creating safe spaces for the victims, and by joining our efforts we believe we can create a greater impact.”

As we have seen climate change has been a serious cause of concern for Pakistan, and now that winter has arrived, there is the fear of extreme seasons. This partnership is working towards creating safe spaces against climate change, and for people to live peacefully in their homes for an extended period with amenities available.

The total funding that has come in not only caters to the shelters, but will also provide support in mobile medical camps, relief kits for distribution and WASH, the program for water treatment plants in the community.

 Samar Ali Khan, Chairman PRCS Sindh said, “We are very grateful to the Reckitt team as they have been working with us since the floods have hit, only to now make our plan greater for the well-being of the flood affected victims. Under this collaboration with Hoga Saaf Pakistan we are looking to build about 1,000 homes, sheltering thousands of people from the cold and more diseases for the time.”

With all that the company is providing, we can expect to see a village adopted and upheld by the company, a true Reckitt-village. Even with the signing, the organizations help to remind everyone that the flood is still an issue we need to work on together, and it must not be forgotten.