In a groundbreaking move to modernize livestock trading and offer greater convenience to the public, the Punjab government has launched Pakistan’s first e-cattle market ahead of Eid-ul-Adha. This innovative platform allows citizens to purchase sacrificial animals from the comfort of their homes, with payment required only upon delivery.

Developed in collaboration with the Punjab Information Technology Board (PITB), the e-cattle market app provides a comprehensive database of available animals. Users can browse through photos and videos, check weights, view prices, and contact dealers directly through the app. This ensures a transparent and user-friendly experience for buyers.

Ibrahim Tariq, Chairman of the Cattle Market and Management Company, highlighted the benefits of the new system. “Through this app, citizens can now order the animal of their choice without having to visit crowded markets. This initiative will not only reduce congestion but also save time and petrol,” he explained.

To protect consumers from potential fraud, the app ensures that payments are made only after the buyer has received and approved the animal. This secure transaction process has been welcomed by the public, who appreciate the convenience and safety it offers.

The launch of the e-cattle market reflects a broader trend towards digital transformation in Pakistan, aiming to streamline traditional processes and enhance user convenience. As the platform gains popularity, it is expected to significantly reduce the physical rush in cattle markets during the festive season, contributing to better management of public spaces and resources.

The public has responded positively to the e-cattle market, expressing relief at the prospect of avoiding crowded market visits, especially in the context of ongoing health concerns. This initiative marks a significant step forward in integrating technology with traditional practices, setting a precedent for future digital innovations in the country.