November 22, 2024 11:23 am

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Sports Cricket

HBL PSL 2022: Foodpanda and Islamabad United join hands

Foodpanda Pakistan has announced their collaboration with Islamabad United. Foodpanda has been named the official Q-Commerce Partner of Islamabad United.

For the first time, Islamabad United will play in Foodpanda pink kits for all their away matches. This is also a feat that no other PSL team has ever done before in a strategic partnership.

Syed Waqas Azhar, Director Marketing at foodpanda Pakistan said: “The strategic partnership between the giants foodpanda and ISLU, seeks to combine two of the nation’s biggest passion points, food and cricket. With this collaboration, we intend to leverage our combined audiences to create an unforgettable impact, and set the tone for the 2022 cricket season. Celebrating the love for cricket and the love for food, is a partnership which will surely be a massive success.”

Speaking of the collaboration, team owner ISLU, Ali Naqvi said: “We are pleased to partner with one of the most renowned online platforms in Pakistan. Their reach across Pakistan is unparalleled and their values of professionalism and excellence are ones that we share. Thus, it’s obviously a natural partnership for us.”

Islamabad United is a successful franchise in HBL PSL, it is the only team to win multiple titles. The team also holds the record for the highest win percentage in the league.