TikTok Pakistan has released its list of top searches and trending content reflecting user interests throughout 2025.
The announcement also came with insights on how users can search more effectively on the platform to find relevant and safe content.
Speaking at the event, TikTok’s Content Operational Lead for Asia highlighted the platform’s evolving role beyond entertainment.
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“TikTok is no longer just for fun or casual viewing. It has become a source of information, a revenue opportunity, and a way to promote culture. Users can now create educational, informational, and purpose-driven content,” officials said.
The event also focused on safety and responsible content consumption.
Officials encouraged users to search carefully, especially for sensitive topics, to ensure the content they access is safe and relevant.
“If you search using the right keywords, you’ll get the most appropriate and useful content,” the official added.
READ: Who was the most-searched personality on Google in 2025?
Content Growth in Pakistan
TikTok reported significant growth in various content categories among Pakistani users in 2025:
- Fashion content grew by 57%
- Study-related content increased by 60%
- Fitness content surged by 66%
Top Places Searched on TikTok
The most popular locations explored by Pakistani users included:
- Islamabad
- Altit Fort
- Chenab River
- Lahore
- Karachi
Top Searches on TikTok in 2025
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The trending topics that captured the attention of Pakistani users were:
- Babar Azam’s century
- Floods
- Islamabad
- Pakistan vs South Africa
- Nadia Meri Soni Sawani
- Pakistan vs India
- Turkish series
- Meri Bahuein
- Mein Manto Nahi Hun
- Hum Awards 2025
