Habib Bank Limited (HBL) has renewed its commitment as the title sponsor of the Pakistan Super League (PSL) for the 11th and 12th editions, continuing its decade-long association with the country’s premier T20 cricket tournament.
HBL has been the PSL’s exclusive title sponsor since the league’s inception in 2016, and this renewal further strengthens its long-term partnership with the Pakistan Cricket Board (PCB).
According to PCB press release, over the years, the value of PSL title sponsorship has increased by more than 500 percent, highlighting the tournament’s growing commercial and global appeal.
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Salman Naseer, CEO of PSL, welcomed the extension, saying, “We are absolutely delighted and grateful to HBL for extending their historic association with the Pakistan Super League for HBL PSL 11 and 12. HBL’s decision to continue their phenomenal journey with the PSL is a powerful statement of confidence in the league’s immense commercial value, its strategic importance to the nation and recognises the league’s position as one of the world’s leading T20 cricket tournaments.”
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“HBL has been more than a sponsor; they have been a dedicated partner in the journey to develop and showcase the best of Pakistan cricket to the world. We look forward to working closely with them to make the next two seasons our most successful yet.”
Abrar Ahmed Mir, Chief Information & Transformation Officer at HBL, added, “HBL is pleased to renew its commitment as a Title Sponsor to Pakistan Cricket Board’s (PCB) flagship platform, the HBL Pakistan Super League (HBL PSL) for two more years till 2027. The Bank remains committed to amplifying the success of this tournament, ensuring the HBLPSL remains a platform that inspires the youth of our cricket loving nation and support the communities that the Bank serves.”
Ali Habib, HBL’s Chief Marketing & Communications Officer, said, “The HBL PSL has evolved into a powerhouse brand and a national institution. Our decision to extend the title sponsorship reflects HBL’s core philosophy of ‘enabling dreams’ – a promise delivered through the PSL platform by launching numerous national and international stars. HBL has and always will support and nourish national endeavors.”
“As the proud title sponsor, we are dedicated to supporting the PCB in delivering the most exciting and world-class cricketing experience in 2026 and 2027, further elevating the stature of HBL PSL on the global stage,” he concluded.
