The Pakistan Cricket Board (PCB) has launched its first-ever digital OTT platform, PCB LIVE, marking a major step toward enhancing the digital experience for Pakistan cricket fans.
The new PCB LIVE service will initially operate in the United Kingdom (UK), where fans can register via live.pcb.com.pk to stream the Pakistan–South Africa series beginning October 12, 2025.
The PCB stated that a dedicated mobile application will be rolled out for UK users by the end of October, allowing fans to download and watch content seamlessly on smartphones and smart TVs.
The platform’s introduction reflects PCB’s vision of bringing Pakistan cricket closer to its global audience through modern, user-friendly digital access.
PCB LIVE is a direct-to-consumer online streaming service that will feature both live and on-demand content.
Subscribers will gain access to international matches, including the upcoming tri-nation series between Pakistan, Afghanistan, and Sri Lanka, along with domestic tournaments and a rich archive of memorable highlights and historic games.
READ: Pakistan vs South Africa Test Series: H2H, Squads & Where to Watch
The platform will also host exclusive Behind-the-Scenes footage, player interviews, documentaries, and training sessions, giving fans unparalleled access to Pakistan cricket’s inner world.
This initiative aligns with the PCB’s commitment to innovation and digital transformation in sports broadcasting.
PCB Chairman Mohsin Naqvi called the launch a “momentous milestone” in Pakistan cricket’s evolution. He said the initiative reflects PCB’s forward-thinking approach to enhancing fan engagement in an era where digital convenience shapes sports entertainment.
Naqvi added that while PCB LIVE is launching first in the UK, it will soon expand to other regions, ensuring global accessibility for Pakistan cricket fans. The move aims to unite cricket enthusiasts through technology and preserve the sport’s legacy for future generations.
