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Ramzan is the most sacred and blessed month for Muslims around the world. It is a time for us to reconnect with Allah through prayer, worship, and carrying out good deeds.
These deeds don’t always have to be grand gestures. Sometimes the most simple act of kindness, empathy, and positivity done with the purest of intentions resonates with Allah the most.
Carrying out good deeds, no matter how big or small, was the beating heart of Lifebuoy’s “Achayi Ka Haath Barhao” campaign that lasted throughout the auspicious month of Ramzan. The idea was to educate our young ones about the magnitude of good deeds and how they can make a world of a difference in someone’s life.
As part of the campaign, a special box of good deeds called the “Little Hands, Big Blessings” was sent to notable celebrities and KOLs who talked about the contents of the box and what it represents on their social media platforms.
This resulted in uplifting videos that also featured their kids, who got a lesson on practicing kindness, cleanliness and what matters most in Ramzan after worship and fasting. The boxes were designed and compiled while keeping in mind the purpose every item will fulfill for the young ones this Ramzan.
The contents included a hygiene card that would serve as a remind for the kids to practice hygiene and cleanliness, their very own prayer mat that would keep them motivated to pray regularly, a Naiki Box, much like a piggy bank for them to save money which can be donated towards the end of the month, as well as a Roadmap fridge magnet that would act as a planner for the young ones for the holy month, and Lifebuoy Handwash.
The most important item of them all was an Activity Book that was full of lessons, anecdotes and good deeds that can be done during the blessed month.
Next, some of the most followed content creators created content for Lifebuoy’s “Achayi Ka Haath Barhao” Campaign, which was all about sharing genuine teachable moments with their children and family members.
This was done to showcase the prominence of doing good deeds during Ramzan which gives us all an opportunity to extend a helping hand to those who are waiting for our assistance.
The kids were encouraged to keep themselves occupied during the holy month by doing simple yet meaningful gestures of niceness that make Allah happy and is a source of His benevolence upon us.
The content was all about displaying to kids how easy it is to carry out deeds that may not seem important but end up having the most profound impact on others.
These included donating toys or clothes to those in need, hosting an iftar party for your domestic help, sharing your meals and looking out for the animals and our elderly who often feel ignored amidst all the commotion of Ramzan.
Lastly, Lifebuoy organized an intimate and wholesome iftar event at Edhi Child Home where the kids got to experience unadulterated joy and happiness.
The Eid card making activity brought out their inner artists, and all the other activities let them be kids again and experience warmth and fun that every kid deserves. Notable television personalities including Sunita Marshall, Fatima Effendi, and Juggun Kazim also joined Lifebuoy during this evening who added to the whole experience.
It all came to a satisfying conclusion when all the attendees joined the kids at the Edhi home to break their fast and share a meal together.
Lifebuoy’s “Achayi Ka Haath Barhao” campaign proves yet again how brands that enjoy significant stature can give back to the community and create change with their campaigns.
This entire campaign resulted in heartfelt moments of gratitude and joy for all those who were involved. There are people around us who have not dealt the same hand of cards as us and it is our duty to keep them in our minds and prayers during Ramzan because experiencing a complete Ramzan should be for all.
The campaign beautifully captured the essence of giving and unity. Lifebuoy demonstrated that Ramzan is not just about fasting, but about sharing love, kindness, and gratitude.
By fostering these values, we’re helping to shape a brighter, more compassionate future for our children and communities.
