In 2023, the top Google searches in Pakistan revealed a diverse range of topics across personalities, news, events, and technology.
Personalities:
- TikToker Hareem Shah took the lead in the most searched personalities, likely due to the controversy surrounding leaked videos in February-March.
- Alizeh Shah secured the second position in the personalities category.
- Tiger Shroff held the third spot.
News:
- The ongoing Israel and Gaza conflict topped the list of the most searched news topics.
- The "Ehsaas Program” claimed the second position in the news category.
- Alizeh Shah also ranked third in the Google trends for news.
Events:
- The Pakistan Super League (PSL) remained a favorite, securing the top spot in the events category.
- The Cricket World Cup and Asia Cup 2023 took the second and third positions.
- "Pakistan vs. New Zealand Cricket Matches” emerged as the most searched topic, with matches against Afghanistan and Australia following closely.
Movies and TV Shows:
- "Oppenheimer” topped the Google trends in the Movies and TV Shows category.
- Shah Rukh Khan’s film "Jawaan” and the song "Pathan” remained popular among Pakistani users.
Technology:
- ChatGPT claimed the top position in the technology sector, indicating significant interest in artificial intelligence and natural language processing.
- "How to create a WhatsApp Channel” was extensively searched, reflecting user curiosity about Meta’s new feature introduced on WhatsApp.
These insights provide a snapshot of the digital landscape in Pakistan, showcasing the diverse interests and preferences of internet users in the country throughout the year.