The Sindh government has imposed a major ban on the general sale of baby formula milk in the province.
Under the new regulation, formula milk can only be sold with a doctor’s prescription.
The Sindh Assembly passed the Sindh Protection and Promotion of Breastfeeding Child Nutrition Law, which aims to restrict the sale of artificial milk.
The law mandates that formula milk can no longer be sold at medical stores across the province without a doctor’s prescription.
As part of the law, all companies will be required to label their formula milk products as “artificial milk” on the packaging.
Authorities have stated that any violation of the law could result in a fine of Rs 500,000 or up to six months in prison.
The move is part of ongoing efforts to promote breastfeeding and improve child nutrition in Sindh.
