In a historic breakthrough, Walee, Pakistan’s premier Creator-Tech platform, has emerged victorious in securing the exclusive live streaming rights for the upcoming Pakistan Super League (PSL) Seasons 9 and 10, clinching the deal with an impressive PKR 1.875 Billion. This strategic move not only signifies Walee’s foray into the digital broadcasting sphere, but also underscores its steadfast commitment to innovation and growth, championed by Pakistanis, for Pakistan.
Amidst fierce competition from industry front-runners such as Geo, Ten Sports, HUM TV, ARY, Daraz, Tamasha, Myco, and Trans Group, Walee’s win stands out as a testament to its evolving prominence in the live streaming arena.
Co-founded in 2019 by Samina Seth and Ahsan Tahir, Walee tapped into the power of their vibrant creator ecosystem – a constellation of relatable gamers, tech-savvy bloggers, and streetwise vloggers whose voices resonate deeply with the young PSL audience. These aren’t just influencers; they’re trusted micro-communities embedded in the fabric of how Gen Z and Alpha consume content.
Leveraging its unique background in the Creator Economy, working closely with over 150,000 influencers in Pakistan, Walee aims to revolutionize the digital viewing experience for the 130 million Pakistanis on various digital platforms.
"We are proud to announce our successful bid for the Live Streaming Media Rights for PSL Seasons 9 and 10, marking a significant milestone for Walee. As we commence this exciting journey, our goal is to elevate the PSL digital experience to unprecedented heights. The magnitude of this investment becomes possible through the support of patriotic, data-literate advertisers who recognize Walee as the sole platform boasting the highest trust media touchpoints, attracting both Gen Z and Gen Alpha customer segments,” stated Ahsan Tahir, Co-founder & CEO of Walee, the largest creator economy ecosystem in the MENAPT region.
As a Pakistan-born and Pakistani-owned technology ecosystem, Walee is dedicated to democratizing storytelling and empowering creators across diverse social strata, transcending conventional pedigrees. Tahir emphasized, "Our extensive creator network, coupled with innovative digital experiences in PSL Seasons 9 & 10, is poised to captivate this demographic with unparalleled authenticity. This triumph, four years in the making, serves as a testament to our steadfast belief in Pakistan’s narrative. Our partner BSports and us, stand ready to facilitate a seamless connection between PSL and its advertisers with the dynamic audiences of Gen Z and Gen Alpha, driven by data, chai, and unyielding ambition.”
As Walee continues to redefine the boundaries of what is possible, audiences can expect an unparalleled viewing experience during the upcoming PSL seasons 9 & 10.
About Walee
Walee, launched in November 2019, is Pakistan’s leading influencer marketing and social commerce platform. With a vision to grow the creator economy, Walee has become the go-to platform for over 150,000 influencers and 5,000 merchants across nearly 300 cities. Walee’s MarTech suite includes Creator Insights, Influencer Marketing Services, Social Commerce, Social Listening, and Digital Service Center. The company is known for its compliance and corporate governance practices, being the first and only MarTech player in Pakistan to achieve six ISO certifications. For more information, visit [www.walee.com].
